TIBCO Appoints Fred Studer as Chief Marketing Officer

TIBCO Appoints Fred Studer as Chief Marketing Officer
01.10.2019 11:06 am

TIBCO Appoints Fred Studer as Chief Marketing Officer

Cloud , People Moves
TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced that Fred Studer has been appointed its new chief marketing officer. Studer will lead TIBCO's worldwide marketing, executing on TIBCO's mission to connect any application, device or data source; unify all data for better access, trust, and control; and augment intelligence with data-driven insights.

Studer has a distinguished career in marketing, creative, and product management, with more than 25 years in the high tech industry. Previously, as the chief marketing officer of FinancialForce, he led the modernisation of the brand, defined a targeted go-to-market model, and helped to dramatically improve marketing ROI and efficiency. As part of the executive leadership team, Studer also helped redefine strategies, business models, and customer engagement.

"TIBCO is committed to helping our customers turn their data into innovation and impact, so they can help their customers make faster, smarter decisions. Fred is a creative disruptor and innovator who markets through the customer rather than to the customer," said Dan Streetman, chief executive officer, TIBCO. “We’re confident Fred’s energy, experience, and expertise will help tell the powerful stories of our customers’ innovation and success."

"There are very few times in your career when the stars align: the market opportunity, leading products that deliver real value, amazing customers that want to share their unrivaled experience, and an incredible team of people who are ready to take it all to the next level," said Fred Studer, chief marketing officer, TIBCO. "TIBCO is all of the above and I could not be more excited to join this team and company to do my best work ever!"

Prior to FinancialForce, Studer led worldwide marketing as the chief marketing officer of Gigamon and NetSuite. Before that, he worked at Microsoft, where he led product marketing, go-to-market strategy, and execution for Microsoft Dynamics CRM and ERP lines and served as the general manager of the U.S. Microsoft Office Business. Studer also spent several years at Oracle, where his roles included the group vice president of marketing. Originally from Denver, Colo., Studer received his B.S. in accounting and finance from the University of Colorado Boulder and is a board member of the University of Colorado Leeds School of Business. 

Related News

Sage continues international roll out of award-winning Sage Intacct – now available in South Africa

Sage, a market leader in cloud business management solutions, has today made its cloud... Read more »

Cloud9 and comitFS team up to enhance real-time voice trading APIs and compliance applications

Cloud9 Technologies ("Cloud9"), a leader in cloud-based communications, has partnered with comitFS, a UK-based provider of voice middleware... Read more »

EDM Council launches Cloud Data Management Work Group to develop Best Practice Framework to accelerate cloud adoption

EDM Council, the leading trade association for data management, has launched the Cloud Data Management Capabilities (CDMC) Best Practices Work Group. This new... Read more »

Twenty7Tec Group signs agreement with Primis

Twenty7Tec, a leading provider of technology solutions to the mortgage industry, today announces that it has entered into a five-year agreement to provide its... Read more »

Riverbed cloud-based Application Acceleration Solutions first to boost performance of Microsoft collaboration and video applications

Riverbed announced today that it is adding new cloud-based offerings into its arsenal of... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel