Staples announced that it will be expanding its brand into a range of solutions-oriented services and products via licensing agreements. The first agreement is with GRM for Staples Records and Cloud Management™, a new solution designed to help businesses of any size store and manage records, with a focus on security and compliance.
Under Staples’s new licensing program, companies will now be able to license the trusted Staples trademark to launch Staples-branded offerings across a wide range of products and services. Staples will ensure the quality and value associated with its brand are upheld through a rigorous process of partner vetting, and product approvals. The licensing program will also help Staples provide additional business solutions to its customers.
“Staples is an iconic brand which businesses have come to recognize and trust as a leading provider of products and services,” said Frank Bifulco, executive vice president, global marketing, Staples, Inc. “By working with other innovative companies offering business solutions we’re able to extend that brand to other product areas and introduce our customers to a whole new set of offerings.”
Staples Records and Cloud Management is available now from GRM Document Management, a leader in records management that was selected by Staples to develop and market the new service.
Avner Schneur, president and CEO of GRM Document Management, said, “GRM has an excellent track record of helping customers implement records management solutions. By offering these services under the Staples brand, we can reach even more customers and help them with critical business issues that go well beyond just document storage. Staples Records and Cloud Management is exactly what they need to securely organize, maintain and manage their records, and the Staples name means that together we have the opportunity to speak to a broad audience of loyal customers to help them make more happen for their businesses.”
Staples Records and Cloud Management delivers a comprehensive, secure and cost-effective tool to manage records in ways that ensure compliance with industry and government regulations. Small business to enterprise level customers can choose from a range of services, all designed to help them run their operations better. These include:
More information on the services available through Staples Records and Cloud Management can be found at www.staplescloud.com.
Brandgenuity, Staples’ licensing agency of record, brokered the first license agreement on behalf of Staples with GRM, a leading provider of information management solutions.
“Staples is an iconic brand that consumers know and trust,” said Jay Asher, Partner at Brandgenuity. “We believe in the power of the brand and there is an enormous need and potential to bring more Staples services and products to consumers everywhere. This is just the beginning and we’ll be looking at other relevant categories like business insurance and payroll services in the future.”