SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia

SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia
13.09.2018 01:14 pm

SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia

Cloud

SDL (LSE: SDL), a leader in global content management, translation and digital experience, today announced a strategic partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group, to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.

China, which represents the globe’s largest retail economy, holds enormous potential for global brands. Engaging with customers across China and Asia involves language and other complex challenges. Global organizations can now use SDL’s web content management, SDL Tridion DX, and machine translation solutions, hosted on Alibaba Cloud, to deliver next-generation digital experiences – in any language – for customers across Asia.

“As a burgeoning economy, many companies are now looking to break into Asia and China to deliver growth. They’re exciting, fast moving markets, but they also hold their own language, and compliance challenges,” said Thomas Labarthe, Chief Revenue Officer, SDL. “This partnership solves these problems for companies, making it almost effortless to build a local presence and engage with customers across different languages and devices.”

The partnership between SDL and Alibaba Cloud is aligned with both companies’ commitment to facilitating cross border business – SDL on content management and translation and Alibaba on promoting international trade. SDL Tridion DX, which combines the best of web content management with SDL Tridion Sites, and Structured Content Management with SDL Tridion Docs, is supported by machine translation with SDL Enterprise Translation Server (ETS). This approach ensures content is created, managed, translated and delivered to customers in a way that provides one continuous digital experience.

“In the age of Digital Transformation, a reliable, secure and fast web presence is one of the most important assets to businesses and organizations of all sizes,” said Yeming Wang, Alibaba Cloud EMEA General Manager. “Our partnership with SDL enables companies to deliver effective and engaging communications to their customers in China and internationally, through a managed cloud-based solution.”

Alibaba Cloud provides a comprehensive suite of cloud computing services to help power and grow a business, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations. Alibaba Cloud ranks as the third largest public cloud services provider globally and is the largest public cloud services provider in the China market. It currently powers over half of China-based websites.

Related News

Safe-T Data Joins Symantec Technology Integration Partner Program

Safe-T® a leading provider of software-defined access solutions for the hybrid cloud, today announced it... Read more »

Claranet launches MPLS superfast broadband services across Ireland

Irish businesses are being given a connectivity boost thanks to Claranet, the global technology services provider, who... Read more »

BSI named McAfee MPOWER Cloud Partner of the Year 2018

BSI’s global centre of excellence for Cybersecurity and Information Resilience has been awarded the McAfee MPOWER Cloud Partner of the Year 2018. The accolade was announced at... Read more »

Databarracks announces partnership with Rubrik to bring modern data protection to the UK

Rubrik is the market leader in Cloud Data Management, the world's first platform to orchestrate data for hybrid cloud enterprises anytime, anywhere. Rubrik blends future-proof... Read more »

PFU & InSite take Flybe's documents to the cloud

PFU (EMEA) Limited, a Fujitsu company, the world's leading scanner manufacturer, today announced it has been selected by Flybe to improve the management of crucial maintenance... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App