BroadSoft, Inc. a global market share leader in cloud business software for unified communication as a service (UCaaS), and provider of collaboration and contact center as a service (CCaaS) today announced the addition of new digital customer lifecycle management tools including the BroadCloud® Channel Support System (CSS) and three new services: BroadSoft go-to-market services, BroadSoft onboarding services and BroadSoft adoption services. 

Powered by BroadSoft, which launched at BroadSoft Connections last year, currently supports 116 channel partners across the globe, validating industry demand for a complete end-to-end digital journey, including best-practice support to maximize selling, onboarding and adoption activities.

"Using the Powered by BroadSoft program, I'm able to offer a quality digital marketing service to my network of more than 1,000 resellers. I'm delighted with the range and quality of content in the digital campaign toolkits structured around today's digital buyer's journey," said Justin Coombes, Head of Marketing, Gamma. "We realized impressive results from our first Powered by BroadSoft campaign with marketing conversion rates twice the industry standard, and a key ingredient for increasing our Horizon Cloud PBX base by 62% in 2016."

The new BroadCloud Channel Support System platform not only streamlines ordering, servicing and subscriber management, but can also provide digital marketing and onboarding support speeding channel partner time to market and customer adoption - turning prospects into lifelong advocates. In addition, BroadSoft has announced three new channel services to enhance customer lifecycle management:

• BroadSoft go-to-market (GTM) services include digital campaigns, microsites, sales enablement, branding and digital transformation services
• BroadSoft onboarding services include customer training, installation and migration services
• BroadSoft adoption services include service assurance, customer support, channel help desk, billing services, analytics and reporting

"We are excited about the new BroadCloud Channel Support System platform and the new go to market services to acquire, grow and maintain customers by understanding their needs," said Taher Behbehani, chief digital and marketing officer at BroadSoft. "In the past, channel partners had to design, build and deploy solutions, but with SaaS there is a new opportunity to sell an end-to-end experience from selling to onboarding and adoption. This is what will drive engagement and create lifelong customers."