Conotoxia's partnership with Devoteam G Cloud and Google Cloud has resulted in the development of an innovative tool. Thanks to the usage of cloud technologies and artificial intelligence, global fintech is bringing customer service to an even higher level.

"Our relations with the customers are the company's most important resource. We treat them very seriously. The several product lines and the numerous countries in which we are present generate a really close network of interactions. From the beginning, our analytical processes were aimed primarily at benefiting users. We had a wide range of expertise, but with the aid of technology, we really released its potential," says Robert Blaszczyk, Head of Strategic Clients Department at Conotoxia.

However, the digital experience and customer service were transformed through the collaboration of three partners. In the first phase, Conotoxia's business needs were translated into an algorithm by engineers at Devoteam G Cloud. As a result of the work of specialists from the fintech's Big Data department and using state-of-the-art cloud and AI solutions provided by Google Cloud, a product was created that enables Conotoxia employees to analyse customer relationships in a new dimension.

The solution developed, based on artificial intelligence, is primarily used to analyse and dynamically segment the interactions that have been undertaken. The crucial thing is the result, i.e. the matching of formulated proposals to users' expectations and doing so in real-time. Understanding the accompanying emotions, in turn, makes it possible to tailor the financial services ecosystem to the individual customer's needs. The architecture has been designed so that Conotoxia can fully exploit the potential of Google Cloud resources.

“By harnessing the power of Google Cloud technology, we can now analyse our users' needs in real-time and in a systematic way to create tailored offers specifically for them. Most importantly, we also can transparently report results as they happen. The dynamics in the finance world are huge, which translates into customer expectations. The scalability and automation offered by the cloud support us in meeting these expectations,” explains Robert Błaszczyk from Conotoxia.