NetSuite Expands Middle East Operations

  • Cloud
  • 09.10.2017 06:58 am

Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERPHRProfessional Services Automation (PSA) and omnichannel commerce software suites, today announced the expansion of operations in the Middle East to meet the increasing demand for cloud ERP in the market. With the support of Oracle's global resources, NetSuite added a dedicated sales team with new leadership; new solution provider partners to strengthen its existing partner ecosystem; and increased customer adoption of NetSuite OneWorld. Additionally, NetSuite will offer support for the new Unified Value Added Tax (VAT) Agreement, set to take effect for Saudi Arabia and the United Arab Emirates (UAE) next year with more Gulf Cooperation Council (GCC) countries expected to follow.

"Local and global companies with regional headquarters in the area are already reaping the benefits of cloud ERP," said Mark Woodhams, Oracle NetSuite Vice President, EMEA. "With today's announcement, we're signalling our ongoing commitment to the region and the success of our customers and partners here."

NetSuite to Provide VAT Support, Enabling Businesses to Comply with New Tax Rules

With the Unified Value Added Tax (VAT) Agreement signed by the Gulf Cooperation Council (GCC) countries set to go into effect in the UAE and Saudi Arabia January 1, 2018, with other countries in the region expected to follow, NetSuite will build support for the new changes directly into the system. The VAT will impact every part of the business, including cash flow, pricing of products and services, financial reporting, tax accounting and reporting and, of course, technology. NetSuite already has a highly flexible in-house tax engine that supports over 110 countries for VAT, both rules and reporting, creating a solid foundation on which to build out functionality specific to the GCC VAT. Tax codes for the standard rate, zero rates, reverse charges, as well as VAT on imports, will all be part of NetSuite's International Tax Reporting SuiteApp. Existing customers will enjoy full business systems compliance with new changes in the value-added tax (VAT) rate without having to lift a finger. NetSuite's cloud computing model and the flexible, powerful NetSuite Tax Engine inside NetSuite's financial software ensure that NetSuite customers immediately benefit from this update. 

NetSuite Adds Direct Sales Team and Leadership 

NetSuite is extending its focus on the Middle East and the surrounding region with a dedicated sales team, pre-sales, country manager, marketing and other support functions, all operating out of a new Dubai office, which will be the center of East, Central Europe, Middle East and Africa (ECEMEA) operations. The dedicated sales team has been established and trained to address the UAE and Saudi Arabian markets. NetSuite will also continue to recruit local implementation partners with experience in ERP to support continued growth in the region.

The dedicated sales office will be led by Khaled Ismail, Vice President, Oracle Digital Application Business, ECEMEA, who will manage sales and marketing strategy for the region. In this role, Ismail will manage an organization of 250 sales professionals with almost 20 managers and directors. He is also responsible for all the supporting functions for ECEMEA from pre-sales, sales development, marketing and customer success.

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