InvestCloud, Inc, the first of its kind Digital Applet Platform for the financial services industry, supporting 660+ advisors and institutions with $1.5 trillion on platform, announced today the launch of their most advanced group of applets, BB8. This next generation of financial service applets consist of a fully integrated CRM, Pipes, and a full-suite of Client Communication, Client Management, and Client Automation capabilities on the InvestCloud Digital Platform.

At the firm's annual global user conference in Las Vegas today, InvestCloud announced that it is taking its mission of any investment manager and financial institution can have a first-class integrated platform in the cloud much further. InvestCloud is delivering an integrated client experience with every member of the client's relationship team such as portfolio managers, middle/back office professionals, and financial advisors into one platform. InvestCloud is significantly enhancing and streamlining every aspect of a client's digital financial relationship from prospecting and onboarding to portfolio implementation and relationship building.

"Digital advice is becoming the norm and forcing a legacy advice and service model into a new type of customized client demand just doesn't work", said John Wise, CEO of InvestCloud. "BB8 and the InvestCloud Digital Platform is designed to give both emerging independent advisors and large institutions a custom, cost-effective platform for meeting the demands of all types of clients from daily mobile portfolio views all the way to complex account aggregation and trading."

InvestCloud's CRM, with its messaging and search system called Pipes, is the first fully integrated client management tool that provides a simple view of a client's data, communications, and portfolio all the way down to the tax-lot level in one digital warehouse, not separate systems. The digital platform's new capabilities ensure that internal, operational, and client users no longer need to rely on the interfaces of incumbent and custody systems to answer all of their client and operational questions. InvestCloud's Digital Platform architecture is a sponge for all data, such as market data, documents, and even transaction and tax-lot history from inception.

"Wrapping custom Applet capabilities around your firm's entire data eco-system is paramount for differentiating yourself in a digital environment that is pressured by changing advisory fees and automating many middle/back office tasks in a digital experience," said John Wise.

In addition to BB8, InvestCloud also launched a major investment and warehousing product called O2 as well as Canvas which is a personal digital applet framework for clients and advisors to customize their own financial content and education applet experience.