Bitcasa, the cloud drive for the device economy, today announced a licensing agreement with SanDisk, a global leader in flash storage solutions, for the development of SanDisk-branded cloud storage solutions using the Bitcasa cloud storage platform.

As device use and digital content creation continues to explode, OEMs, carriers, and ISVs have begun to realize the power of cloud storage as a brand extension to attract and retain customers. Bitcasa's platform provides the infrastructure, applications, and administrative controls that enable licensees to develop their own secure, branded solutions.

"We are thrilled to announce our collaboration with SanDisk," said Brian Taptich, CEO of Bitcasa. "It further validates our belief that cloud storage will ultimately become disaggregated, creating a huge opportunity for Bitcasa and our partners."

"Bitcasa is showing true innovation here, allowing partners to quickly and seamlessly bridge physical devices to the cloud. SanDisk clearly recognizes the value in the Bitcasa platform and the value it can provide across numerous technologies and markets," said Terri McClure, Senior Analyst at Enterprise Strategy Group.

SanDisk joins a growing roster of partners, including Hutchison Telecom and over 23,000 developers, which have chosen to cloud-enable their products using Bitcasa's white label applications and APIs.