After a successful launch in April 2021 and several projects already on track, the AURA Blockchain Consortium, is delighted to welcome the OTB Group as a new and fourth founding member. Since April, each brand has developed its own experience according to its specificities and customer expectations. Brands such as Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada are already active on the platform. This initiative was the concretization of a common ambition shared by three major players of the luxury and high-quality industry to set and develop together new standards for the luxury industry related to innovation, transparency and blockchain technology. Driven by a strong sense of creativity and focused on the integration of digital and physical products, as a new founding member, OTB Group will contribute to further reinforce the efforts of the AURA Blockchain Consortium to make blockchain an even more impactful technology for our industry.

Through an unparalleled alliance and the development of a uniquely advanced and innovative technology, LVMH, Prada Group, Cartier, part of Richemont and OTB will continue to raise the industry standards to drive change and increase customer trust in the brands’ sustainable practices and product sourcing.

The Aura Blockchain Consortium has accelerated its activities in the development of the technical roadmap.

The upcoming projects include:

● the release of Aura Light, a SaaS solution for brands who wish to participate in Aura without having the necessary internal resources to develop their own systems and are therefore looking for an easy solution to implement

● the development of an NFT solution for luxury brands

The founding members of the AURA Blockchain Consortium commented: “The Aura Blockchain Consortium warmly welcomes OTB as our fourth founding member. The Group’s strategy which is geared towards young generations and its courageous choices, combined with its tech expertise, are at the heart of this union. We strongly believe that OTB’s contribution will be of great value for the evolution of our platform and the standards we aim to set for the entire luxury industry”. 

Daniela Ott, Secretary General of the Aura Blockchain Consortium: “I am thrilled for the OTB Group, its brands and teams to join the Aura Blockchain Consortium. OTB believes that the luxury and fashion world will coexist and merge physical and digital products. The team is already well advanced on its Digital Evolution Roadmap. With this mindset and actions, OTB is an ideal founding member to join in with us on the Aura journey.”

Stefano Rosso, Board Member of OTB Group and Board Member of Aura Blockchain Consortium: “It is a great honour for us to join the Aura Blockchain Consortium as a founding member. We aim to provide our strong contribution to this strategic collaboration focusing on a circular business model, transparency for the customer, innovation and sustainability. Aura Blockchain Consortium will be an impressive accelerator of our journey and we are glad to put our experience, bravery and innovative thinking at the service of the Consortium to further develop the applications of the blockchain technology and raise the standards of the fashion and luxury industry.”