Zenus Bank today announced the appointment of seasoned marketeer John Woods to the newly created role of Chief Marketing Officer (CMO). London based (for now) Woods will oversee global marketing strategy, advertising, sponsorship, customer acquisition and the launch of the new digital bank.

“John’s international marketing expertise with financial services and his deep understanding of our products will be a great combination for Zenus.” commented Mushegh Tovmasyan, Chairman and Founder of Zenus Bank. “I have had the pleasure to work with John in the past and thrilled for him to be joining our executive team to lead the Bank’s much anticipated launch. The timing could not be any better.”

Woods brings with him a wealth of experience in marketing and driving accelerated business growth. After having held numerous senior roles at Barclays Bank and successfully re-launching their online business bank he moved into FX trading, leading CMC Markets through a digital transformation for their successful FTSE250 IPO. More recently he’s led Samsung’s European digital operations and assisted Bain Capital in the separation and launch of a new business, Zellis (The UK’s largest payroll provider).

Woods said, “I’m thrilled to be joining Zenus Bank at this exciting time. Having experienced the frustrations of international banking for both retail and corporate customers I believe the Zenus offering will provide financial security, inclusion and independence to millions. The cutting-edge combination of AI, ML and banking technology will also make it a fantastic customer experience.”