Tinkoff has launched the Investment  Academy, a country-wide educational initiative aimed at strengthening financial  literacy among the population. 

The Investment Academy will serve as an aggregator of the best financial courses  and investment education programmes that Russia has to offer. It will integrate  various financial literacy initiatives, from Tinkoff Investments’ proprietary courses and  methodology to content provided by Tinkoff’s strategic partners, which include: 

• economics departments at domestic and international universities; • initiatives launched by industry associations; 

• key market players such as Moscow Exchange and SPB Exchange, as well  as major analytical companies and investment firms. 

Users will have access to educational materials about the stock market, financial  instruments, capital management, macroeconomics and analytics. Content will be  presented in the form of podcasts, video lessons taught by the world’s leading  experts, UGC* from Tinkoff’s Pulse social network and other formats. 

The Academy is developing specialised and adapted programmes for various  population segments: school students, university students, specialists and seniors,  

as well as anyone seeking to gain a better understanding of investing and brush up  their knowledge in economics and finance. The Academy’s courses and projects will  be available to any individual, regardless of whether they are a Tinkoff customer. 

The educational initiative was launched as part of Tinkoff Investments’ ESG**  strategy to raise the financial literacy of the Russian population. Programme  development will be handled by the Department of Knowledge, Tinkoff Investments’  new methodology centre created to support the Academy. 

The Academy will see a constant inflow of new courses and other educational  content, including the launch of materials for professional investors in the near  future. 

The Academy’s first courses 

As of today, the Investment Academy platform hosts courses ranked by the user’s  level of knowledge and experience in investing. Basic beginners’ courses include: • Investing 101 

• How bonds work 

• How stocks work 

• How exchange-traded funds work 

These courses are aimed at prospective investors and beginners to help them make  sense of how investment tools operate and what influences their price. More  advanced courses — such as “Comparing companies” and “How futures work” — are available to investors who have trading experience and have mastered the  basics. The courses can be completed in any order.

Every course includes a theoretical module, self-assessment questions and a final  exam. Theoretical modules feature self-assessment questions and exercises  developed by Tinkoff Investments analysts. Upon completion of every lesson in the  course, the user gains access to the final exam. 

Dmitry Panchenko, Director of Tinkoff Investments, commented: 

“It’s clear to us that people want to learn more about finance and investing — there is  strong demand for high-quality, accessible educational programmes. In 2020, as part  of implementing our ESG** strategy, we launched our online Investment Textbook.  Since then, it has been read by more than 3.6 million people, and more than 1.7  million of them completed the associated course and passed the final exam.  Launching a new educational initiative is a logical step in the development of all  Tinkoff Investments projects aimed at raising the level of investment literacy in the  country. The Investment Academy will become the Coursera of the finance and  investment world, integrating various formats of educational content and making  them available free of charge to anyone who wants to gain new skills and learn to  manage their personal finances. 

To support the Investment Academy, we created the Department of Knowledge, a  methodology committee tasked with developing content for the online academy. The  theoretical module features information that will help unqualified investors pass their  test***, in addition to offering practical exercises designed by Tinkoff Investments  analysts to help investors navigate risky situations in the future.

We will continue to actively develop our educational initiatives. In 2022, we plan to  launch a website and a dedicated mobile app that will be available to all users, not  limited to Tinkoff Investments clients.” 

Tinkoff Investments continues to develop educational initiatives across various  formats that are aimed at boosting financial literacy. These include Pulse, a social  network for investors with over 1.6 million users, The Greedy Investor podcast with  more than one million listeners to date, and several YouTube projects: Money Never  Sleeps (28 million views), Tinkoff Private Talks (1.4 million views), Investerika (1.7  million views), and the new show Investments and the City.