The strategic alliance between Minsait and Auriga will provide an innovative omnichannel platform for a superior banking experience

The strategic alliance between Minsait and Auriga will provide an innovative omnichannel platform for a superior banking experience
26.05.2020 03:01 pm

The strategic alliance between Minsait and Auriga will provide an innovative omnichannel platform for a superior banking experience


Minsait, an Indra company, and Auriga have reached a strategic agreement that will strengthen their position in the digital transformation of bank branches in Spain, Portugal, Brazil, Colombia, Mexico and Peru. The partnership integrates Auriga's omnichannel banking solution, WinWebServer (WWS), into Onesait Banking Branches - Minsait's end-to-end solution that merges physical and digital channels to offer a personalised user experience throughout the service cycle.

Minsait’s market presence and experience, combined with the advanced software technology solution provided by Auriga, will help organisations in the banking and financial market of the countries indicated to offer greater operational efficiency, better cost-effectiveness ratio and  improve the customer experience through specific and bespoke customer journeys.

This alliance also coincides with Auriga’s expansion into the Spanish market, a key territory for both companies due to the relevance of its financial industry. Thanks to the combination of the capabilities and technological specialisation of Minsait and Auriga, banking entities operating in Spain will be able to benefit from personalised solutions for the digital transformation of branches, plus leverage  new financial services adapted to today's consumers and companies.

"Minsait is the best partnership choice for Auriga’s entry into the Spanish market. It has deep experience and knowledge in the digital transformation of financial institutions and will be key to driving innovation in omnichannel banking," said Vincenzo Fiore, CEO of Auriga.

"The integration of Auriga's WWS platform into the Onesait Banking Branch ecosystem of Minsait will allow access to all the information collected during the service cycle and convert the merely transactional visit into a valuable one; to facilitate the continuous improvement of the customer experience , decision-making and the development of commercial actions, ” affirms Antonio Bolaños, Head of Technology and International Alliances for Financial Services at Minsait.

Auriga's WWS application offers an efficient omnichannel banking experience, with 24/7 access to personalised, contextualised and real-time services. It is a unique cloud-based concept for managing all channels consistently and with minimal effort, regardless of the manufacturer of the ATM or self-service device. More than 70% of ATMs in Italy have the WWS solution installed.

Onesait Banking Branches, from Minsait, represents a comprehensive vision of the merging process of physical and digital channels through the creation of an ecosystem that covers all the phases of service around three main stages of the customer journey: Activa, which includes biometric recognition and identification solutions; Conecta, which facilitates operations with different devices and levels of assistance; and Acelera, which enables the development and implementation of new solutions and emerging technologies.

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