Reward, a global leader in customer engagement technology, and First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions, announce enhancements to their partnership, which sees Reward powering FAB Bonus Rewards retail offers for banking customers.

Leveraging Reward’s Global Merchant Marketplace, the programme uses rich consumer spending insights to power hyper-personalised card-linked offers, enriching user experiences and driving value for FAB customers. The latest enhancements elevate the programme, offering further value through curated offers that cater to customers’ passions and interests, including sports, dining, luxury, and more.

Reward’s merchant network facilitates retail offers from leading global brands, including Marks & Spencer, Deliveroo, Virgin Megastore, Jimmy Choo, IHG Hotels, Rivoli Group, and more. Participating retailers are able to boost customer engagement and acquisition by offering tailored promotions to FAB’s extensive customer base. Additionally, recent innovations such as integrated gamification features create further engagement opportunities for retailers while adding an element of surprise and delight for customers.

The FAB Bonus Rewards programme delivers omnichannel rewards across the UAE while also facilitating cross-border retail offers that allow FAB customers to enjoy rewards when shopping with international e-commerce merchants and travelling abroad.

The partnership supports Reward’s mission to make everyday spending more rewarding and enables FAB to deliver innovative customer-centric solutions, offering greater levels of personalisation and value to customers.

Jamie Samaha, CEO at Reward, comments: “At Reward, we’re unlocking the power of consumer insights to help create a more personalised, relevant, and rewarding world. First Abu Dhabi Bank is one of the largest and most innovative banks in the region, and we’re proud to be powering FAB Bonus Rewards by pioneering hyper-personalised content. Together, we’re creating meaningful connections between retailers and customers across the region, while supporting Reward’s mission of delivering $2 billion to customers by 2025.”