Nubank has reached 100 million customers in Brazil, a number that represents 57% of the adult population in the country. In May, Nu had already reached this milestone globally.

According to Livia Chanes, CEO of Nubank in Brazil, this achievement reflects the focus on the customer and the use of technology to build an efficient and low-cost operational platform. The executive further emphasizes that the milestone represents just the beginning for Nu, which launched its first product 11 years ago.

Since its foundation, Nubank has sought to simplify the financial lives of its customers. With a growth of more than 1 million new Brazilians per month, the expansion was accompanied by important launches, such as credit card, account, business account, Ultravioleta, NuPay, account for Under-18, Caixinhas (Money Bpxes), Payroll Loans, Nu+ and Nu Travel. 

After expanding the portfolio, gaining prominence, and creating a positive impact on customers’ financial lives, Nubank is beginning the transition to become a complete digital services platform. Part of this ecosystem already includes Shopping do Nu, Nu Viagens, and, more recently, NuCel.