Hellenic Bank goes live with Backbase solution for digital banking
- 24.01.2017 10:45 am
Hellenic Bank, the second largest bank in Cyprus, have chosen Backbase, the market leader in omni-channel digital banking, to provide the architecture for its next iteration of banking systems. Hellenic Bank began operating in 1976 and has since become one of the largest banking and financial institutions in the region, with a network of over 60 branches and 7 Billion Assets under Management.
Backbase was chosen on its expertise in helping financial institutions to embark on their digital transformation by enhancing the omni-channel customer experience. Hellenic Bank’s next generation of omni-channel architecture will have the ability to provide flexible and cohesive customer-experiences across its channels - starting with the public domain landing pages and web content projects, followed by mobile banking.
It was imperative that the new digital platform did not make any concessions on the customer-user experience. With a stronghold on the current market in Cyprus, Hellenic Bank needed a financial technology platform that would act as a key enabler to not only stay relevant with the customer, but to also ensure a seamless customer journey.
“Omni-channel banking is the next frontier that banks around the world must adapt to and implement in their own offerings.” Stated Jouk Pleiter, CEO of Backbase, “It’s great to work with Hellenic Bank to develop their digital channels and provide the flexibility and user-experience needed to support their growing customer base.”
Natasha Kyprianides, Head of Digital Banking and Innovation at Hellenic Bank said “We have selected Backbase because they are widely acknowledged by the industry as leaders in developing omni-channel banking solutions; and in creating a seamless experience. Our digital strategy aims to ensure that the user journey remains consistent as we strive to build strong relationships with our customers. We’re excited that we will be benefiting from a transformative platform that delivers the latest technology at every point of contact.”