Allica Bank – the UK's fastest-growing business bank and one of Britain's newest unicorns – today launches its biggest-ever brand campaign, taking aim at the frustrations business owners feel with traditional banks.

In a major push across TV, out-of-home advertising, and digital channels, the campaign marks a new chapter in the bank's ambition to become the go-to banking partner for the UK's established businesses.

The campaign, built around the line “Like your business bank again”, speaks directly to the experience of running a business in Britain today. The frustration of being passed between call centres, of speaking to someone different every time and feeling like a number rather than a valued customer. It makes the case that business banking doesn't have to be that way.

Putting the customer story first

At the heart of the campaign are Allica's customers – established businesses that are too big to be served by consumer-focused fintechs, and too complex for incumbent banks to bother with.

These are the businesses on Britain’s high streets and industrial estates, employing a third of the UK’s workforce, yet who have for years been left without a bank that understands them.

Allica was built to change that. It has invested heavily in building powerful proprietary tech that makes business owners’ lives easier and enables it to offer its customers a dedicated relationship manager. Customers can reach their relationship manager directly by phone, email or WhatsApp. No hold music or chatbots needed.

The campaign brings this to life through a series of films and out-of-home advertising that place Allica’s relationship managers directly into the everyday environments of their customers – shops, factories, industrial estates – demonstrating a level of familiarity and genuine understanding that has become rare in business banking.

Shot with deadpan humour the adverts let the contrast speak for itself: this is what it looks like when a bank actually knows your business.

Georgie Burks, Head of Marketing, Allica Bank, said:

“Business banking has become strangely impersonal. You’re passed around, put on hold, treated like a number – and for a lot of business owners, that’s just been accepted as normal.

“This campaign challenges that. It shows what it looks like when a bank actually knows your business, and why that shouldn’t be exceptional.”

Richard Davies, CEO, Allica Bank, said:

"Allica is building the category defining digital bank for established SMEs – a segment who make up a third of the economy but are drastically underserved. These businesses contribute an enormous amount to the UK and they deserve a bank that matches their ambition. 

“We've built the technology, we've built the team and we've proven our model works. Now is the right moment to make sure the businesses who need us most know we exist and this campaign is a signal of how seriously we take that."

Building momentum

The campaign launch comes as Allica publishes its 2025 annual results, which show underlying pre-tax profit increased 34% to £43.7 million, gross revenue up 27% to £371.3 million, and Business Reward Account customers increasing 133% to over 14,000 established businesses.

The results reflect Allica’s continued momentum, marking its third consecutive year of profit and an increasing demand from established businesses for a full-service SME banking model. 

Since it opened for lending in 2020, Allica has grown to a $1.2 billion valuation, topping Deloitte's UK Tech Fast 50 in both 2023 and 2024, and placing second in the Financial Times’ FT1000 in 2025. Allica is also recorded as the fastest growing UK fintech in history.