Alkami Technology, Inc., a leading cloud-based digital banking solutions provider for financial institutions in the U.S., today announced the launch of "The 2025 Digital Banking Playbook: Budgeting & Strategies for Banks and Credit Unions," a comprehensive guide of strategies and research findings designed to help financial institutions navigate the year ahead. The annual playbook offers insights into consumer perceptions, actionable recommendations for solutions categories to deploy, and data-driven analysis on the key trends expected to shape the industry in 2025, and through the end of the decade.

As financial institutions face increasing demands from digitally savvy consumers, The 2025 Digital Banking Playbook addresses critical areas such as personalization, using data for diversification, security best practices for fraud mitigation, and artificial intelligence in banking. The annual publication kicks off with a point of view from Stephen Bohanon, Alkami's founder and chief strategy officer, on how excelling at the basics of a digital banking sales and service methodology will define the market reputation of top performing, long-lasting financial institutions by the end of this decade.

"The 2025 Playbook is a blueprint for how financial institutions can thrive in a future shaped by digital transformation, led by the increase in digital demand from consumers," said Bohanon. "This is a pivotal time for many in our industry, and our Playbook provides the insights and actions needed to ensure that financial institutions are prepared for what's next and emerge as leaders in the market." 

The 2025 Digital Banking Playbook details where financial institutions must strategize and budget to achieve sustainable growth and transformation:

• Play 1: 24/7 Access to Accounts & Money
• Play 2: Guarding the Financial Institution & Account Holders
• Play 3: Leverage Data Insights for Diversification
• Taking Action & The Path Forward – Reaching Maturity
• Key Outcomes of the 2025 Plays