Addition Financial partners with Backbase to provide personalized experiences to their members across all lines of business

Addition Financial partners with Backbase to provide personalized experiences to their members across all lines of business
07.05.2020 12:25 pm

Addition Financial partners with Backbase to provide personalized experiences to their members across all lines of business

Banking

Leading digital-first banking software provider, Backbase, today announces that Lake Mary, Florida-based credit union, Addition Financial, has selected its omni-channel platform to optimize its user experience. Partnering with Backbase will provide Addition Financial the technology to innovate and differentiate from its competitors, allowing it to offer outstanding digital services for retail and business banking members.

Addition Financial holds over $2 billion in assets under management, with a client base of more than 160,000 members. Addition Financial has ambitions to operate digitally with the sophistication of a big bank, while still maintaining the small-town, personalized experience they offer. This is where Backbase comes in. The platform’s capability to tailor a solution to each individual client, whatever the requirements, was a crucial element in the decision-making process. Addition Financial now has everything it needs to meet its ambitions – speed, flexibility, and seamless integrations with third-party fintechs to provide the best possible service for its members.

Kevin Wright, Addition Financial Chief Information Officer, commented: “The size of our member base wouldn’t fit a one-size-fits all approach.  Instead, collaborating with Backbase will allow us to offer a unique experience that is tailored to fit our members’ demands – this means we can meet their needs now, and into the future.”

Jouk Pleiter, Backbase CEO, adds: “Backbase is committed to helping partners break down silos to deliver the most seamless user experiences. The current climate we are in is a harsh revelation that a flawless digital offering, for retail and business, is now more important than ever. Addition Financial now has this, and it will allow the credit union to keep supporting the local community in the best way possible.”

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