Tradeteq, the technology provider for bank asset distribution, has announced the appointment of Lenna Russ as the company’s Chief Revenue Officer. The move forms part of the company’s investment into expanding the team and its products following its successful Series A funding round earlier this year.

Lenna brings over 15 years of leadership experience in the enterprise software space to the team, having most recently worked as Global SVP of Commercial at technology firm, Polecat, and having previously headed up the enterprise group at NICE Satmetrix. 

Tradeteq provides banks, credit insurers and asset managers with technology that repackages trade finance into investable assets. Its technology automates and streamlines the asset distribution process and reduces friction costs for clients. 

Lenna will play a pivotal role in accelerating the next phase of Tradeteq's growth. This includes full ownership of the company’s revenue generating organisations, customer lifecycle, partner management and all channel-related activities. Lenna will develop and drive a sustainable growth strategy while ensuring that the firm continuously delivers innovation and experiences that matter to  Tradeteq’s customers and partners globally.

Nils Behling, Co-Founder and CFO at Tradeteq, says: “As a fast-growing fintech, our people are as important as our product so over the past few months we have been investing in both. We are delighted to have Lenna join our team as she brings vast leadership experience and a strong track record in driving scalable revenue growth. Thus will be important as we continue on our mission to expand access to trade finance for SMEs by making trade finance exposures investable"

Lenna Russ, Chief Revenue Officer at Tradeteq, added: “I am excited to join Tradeteq and strongly believe its transformative trade finance distribution technology and expertise will both simplify the end-to-end trade distribution process and grow the value of the trade finance market overall through our unique securitisation solution.”