Businesses looking to learn more about how artificial intelligence can boost their conversion rates should head to the CodeGen stand (TT14) at this year’s Travel Technology Europe (TTE) show.

Industry experts will be on hand to demonstrate how CodeGen’s FLAIR suite of products – incorporating the latest innovations in machine learning and natural language processing – can serve up more personalised search results to potential clients, ultimately increasing revenues and improving conversion rates.

FLAIR products can be purchased either as standalone tools or can be plugged seamlessly into TravelBox, CodeGen’s flagship Enterprise platform.

Mark Melzack, Senior senior Sales sales & and Marketing marketing Managermanager, CodeGen, explains:

“CodeGen continues to invest heavily in innovative research and development to push the boundaries of what booking technology can do. Consumers are increasingly demanding products that fit their particular interests, so businesses need to be able to identify, sort and present the right options first time.  

“In practical terms, it improves conversion rates, ensures businesses are maximising revenue – often by upselling – and improves efficiencies. We are certain visitors to TTE will be impressed with what CodeGen can provide.”

FLAIR innovations can be plugged in seamlessly to CodeGen’s state-of-the-art reservation platform (TravelBox) or purchased separately. Already in use by some of the global travel industry giants, TravelBox is complemented by ground-breaking, innovative products such as TravelBox Surf, an online solution that combines personalisation, intelligent search capability and additional post-booking functionality. 

Other AI-driven innovations include CodeGen’s Adaptive Personalisation Engine, ideal for travel companies offering tailor-made experiences, and a review spotter that allows businesses to capitalise on positive client feedback across social sites. 

The technology on display at TTE from CodeGen includes:

• TravelBox Surf – a multi-device web application which, via its advanced algorithms and robust architecture, delivers superfast personalised holiday propositions, post booking management facilities and increased on-line conversions.
• Review Spotter – a new intelligent review platform which understands the natural language and semantics of travel reviews shared by customers and reduces booking abandonment on your website 
• Adaptive Personalisation Engine – this engine, will expedite the booking process for the customer while enhancing conversions and retention
• Artificial Intelligence and bot ready architecture – find out more about how CodeGen’s AI is powering businesses globally, in the new dawn of intelligent technological landscapes