Mirato Names Daniel Ravner Chief Marketing Officer
- Artificial Intelligence , Risk Management , People Moves
- 08.06.2022 06:18 am
Mirato, provider of an AI-enabled third-party risk management (TPRM) intelligence platform, today announced the appointment of Daniel Ravner as chief marketing officer. Ravner had been working with Mirato as a marketing consultant since the Israeli company launched its technology in the U.S. two years ago.
A multi-award-winning veteran of the marketing, content and innovation worlds, Ravner has led international marketing for B2B startups at Ravner – Marketing Innovation agency for the past decade, during which he and his team oversaw the growth of numerous tech ventures through a unique outsourced marketing department model. He is also the founder of the social impact startup The Perspective, a website displaying two sides of every story, employing behavioral economy principles to make it easier for readers to consider views that are different from their own.
In 2021, Ravner released his book, What the Hell Are They Thinking?, which went on to become an Amazon bestseller and the recipient of the 2022 Independent Press Award for current events.
Ravner’s former roles include head of digital at Armoza Formats, vice president of content at The Box, and creative director of Screenz. His workshops and presentations on digital culture and marketing were held globally for organizations ranging from Columbia University to Google. Ravner was featured in the Globe’s “40 under 40” list.
“Daniel is a creative problem-solver and innovator, with an experience unique in its broadness. He has made significant contributions to Mirato’s success over the past two years,” said Aki Eldar, Mirato co-founder and CEO. “His creativity, drive and marketing savvy will be an asset to the Mirato management team as we continue to expand our footprint in the North American market.”
Mirato does more than just automate workflow (which traditional TPRM solutions focus on). It automates the actual manual work, which makes up the bulk of TPRM work. Using natural language processing (NLP) and advanced artificial intelligence (AI), Mirato contextualizes the information in TPRM evidence and data sources and completes assessments automatically, validating and documenting the controls in the process and automating the audit trail. It streamlines an entire operation's data into one smart platform. The overall result is a significant reduction in money and time spent on the manual effort, workflow, and monitoring (cuts up to 60% of assessment costs). It also ensures improved accuracy, process integrity, and TPRM effectiveness.
“I have been involved with many promising startups over the years, but it was the potential I saw in Mirato that made me decide to start a new chapter in my life and join the company full time,” said Ravner. “MIrato’s technology is so far ahead of anything in the market which presents an opportunity and a challenge I’m beyond thrilled to take head on. It has the potential to transform one of the industry’s biggest pain points is enormous.”