Leading global technology provider CodeGen will showcase its innovative TravelBox reservation and sales system at Arabian Travel Market Dubai (28 April – 1 May 2019). 

The integrated technology – which is used by major tour operators, DMCs, airlines, cruise companies and attraction providers around the world – is expected to be one of the stars of the show for delegates from the Middle East’s biggest travel firms.

CodeGen’s innovative suite of products are designed to give travel businesses a competitive edge in the B2B and B2C markets, and its team of experts will be on hand (exhibition stand TT1470) to explain how they can help forward-thinking partners profit from digital transformation.

TravelBox is an automated dynamic packaging solution, which allows consumers to create their own customised itinerary. The web-based system handles administration, pre-sales, reservations, post-sales and financial functions and is completely scalable to handle business growth.

Along with TravelBox, CodeGen will also be demonstrating its innovative Artificial Intelligence (AI) product framework, dubbed FLAIR.

The suite of AI-led products, built with a semantic knowledge base to mine online data, helps travel operators uncover insights that can be used to personalise product offerings and boost conversion. By utilising the FLAIR framework for personalisation, travel intelligence and revenue management travel operators can ensure they offer the right product to the right person at the right price.

Bharat Patel, commercial director, CodeGen commented: “At CodeGen we are committed to investing in research and development, and this has seen us re-think many of the ‘traditional’ processes in the travel industry.

“Products such as TravelBox deliver huge operational efficiencies, while at the same time allow operators to create packages that are more attractive to consumers and more profitable for them. We look forward to demonstrating how our industry-leading technology can work for attendees at ATM Dubai.”

CodeGen is exhibiting at ATM Dubai at the Dubai International Exhibition and Convention Centre between 28 April – 1 May 2019, stand TT1470. To book an appointment with the team at the show, visit codegen.co.uk/contact.