Lemonade, the digital insurance company powered by AI and social impact, today announced the launch of Lemonade Car in Indiana, marking the latest step in the company’s expanding U.S. footprint. Drivers across the state can now access Lemonade’s full suite of insurance products—all built for the digital age.

As laid out in recent quarterly results and at Investor Day, Lemonade Car is a key growth driver in the company’s strategy. Q1 2025 marked the first quarter where Car’s sequential in-force premium (IFP) growth outpaced the rest of Lemonade’s book—underscoring its accelerating momentum.

Following the recent launch in Colorado, Indiana is the next step in a series of state rollouts planned for 2025. With this addition, Lemonade Car is now available in states representing approximately 42% of the U.S. car insurance market. Hoosiers spend an estimated $5 billion annually on car insurance, and Lemonade’s existing customers in the state already account for hundreds of millions in annual premiums—making Indiana a natural fit for the company’s expanding car product.

“Car insurance hasn’t kept up with how people actually drive today,” said Daniel Schreiber, co-founder and CEO at Lemonade. “With Lemonade Car, we’re using tech to change that—making coverage fairer, simpler, and smarter. Expanding into Indiana is both a strategic milestone and a natural next step for us. With our full suite of products now available in the state, we can offer bundled pricing and smart insurance tailored for tech-savvy Hoosiers.”