Leading travel technology provider, CodeGen, will be offering on-stand demonstrations of two of its new cutting-edge platforms at this year’s WTM. The team’s experts will offer insight into its industry-leading software innovations, TravelBox Surf and FLAIR, and how they can raise their commercial potential.

FLAIR is a brand new Artificial Intelligence (AI) product framework. Underpinned by a semantic knowledge base that uses sophisticated information extraction to mine online data, FLAIR helps travel operators leverage every byte of data to uncover insights – from customer feedback and client profiles to competitor price comparisons – that can be used to personalise product offerings and increase conversion rates. By utilising the FLAIR framework for personalisation, travel intelligence and revenue management travel operators can ensure they offer right product to the right person at the right price.

Already used by some of the global travel industry giants, TravelBox Surf is a web-enabling tool kit with a customisable widget framework and enhanced cache technology for superfast online search. The multi-device solution also enables product aggregation at point of sale, personalised displays, natural language search and sophisticated configuration tools. Surf also includes a “Manage My Booking” portal that enables customer self-service for actions such as upselling, amendments and payments. 

Both TravelBox Surf and FLAIR embody CodeGen’s ongoing commitment to research and development and have been designed to integrate seamlessly with its signature, state-of-the-art reservation platform, TravelBox.