Beeline telecommunications operator uses AI-based ID scanning technology Smart ID Engine to boost SIM cards sales in retail stores, on-site all over Russia. The integration of the software, developed by science-driven company Smart Engines, was conducted by Digital Economy League. Today, as part of the project, Beeline was supplied with about 12 million recognitions.

When purchasing a SIM card, the client’s registration process is quite simple: the office staff only needs to take a photo or scan the customer’s ID. Smart ID Engine SDK recognizes ID data in just a second and automatically fills in the necessary fields of the subscriber’s account form in the information system. Then, the staff has to confirm this data before entering it into the customer accounting system. 

The proprietary Smart Engines AI technology GreenOCR® provides high speed and unrivalled quality of automatic data extraction by Smart ID Engine. The highest performance is achieved due to the scientific achievements of Smart Engines researchers in the field of building new compact and energy-efficient deep neural networks. Smart ID Engine based solution works on the client premises and ensures a high security level of personal data processing, as no data of Beeline customers’ IDs is transferred to third-party sources for manual processing.

“Fast in-branch client registration does not only mean greater comfort for our customers but also increases the level of health safety during the pandemic. Integrating Smart Engines solution allows us to reduce queues onsite and provide our clients with remote sales channels service. Automatic ID scanning has minimized the time spent in half while selling a SIM card to a new subscriber,” states Igor Gerasimov, Director of Retail Management at Beeline.

“We are glad to develop the partnership with Beeline and are sure that the usage of our state-of-the-art solutions will be further expanded in the client service and support systems of the mobile operator,” says Nikita Arlazarov, Chief Financial Officer at Smart Engines.

“Automatic document scanning is a modern standard for client service. We are pleased to participate in this project for such an important customer. From now on, many Beeline clients will be able to use the enhanced service. Our company is actively working in this section, implementing the best solutions on the market,” comments Oleg Pashinin, ESM Managing Director at  Digital Economy League.