Zafin and Codat Partner to Enable More Financial Institutions to Offer Personalized Services to SMBs
- APIs , Cloud , SaaS , FinTech StartUps
- 21.07.2021 09:00 am
The new partnership provides financial institutions with the data they need to offer a more personalized experience to their business clients
Zafin, the world’s leading SaaS cloud-native product and pricing platform for financial institutions, today announces its partnership with Codat, a technology company that enables small businesses to seamlessly share business and financial data with financial institutions. Through the partnership, banks and credit unions will gain access to the data needed to serve more efficiently and to personalize the products and pricing provided to SMBs (small and medium-sized businesses).
Codat’s API connects several of the world’s leading accounting packages, point of sale solutions and payroll platforms used by SMBs to decisioning systems such as Zafin used by financial institutions. This better facilitates the flow of information, providing a real-time picture of an SMB’s financial performance to aid decision-making. The Codat-Zafin integration delivers a superior customer experience by enhancing the depth of data available to a bank or credit union and streamlining financial reviews and workflows. It improves a bank’s ability to offer product packages better suited to an SMB based on a clearer understanding of their business stage and unique financial needs. The partnership will also provide detailed cash flow information to financial institutions and enable them to offer more suitable products and pricing, thereby leading to better outcomes for financial institutions and SMBs alike.
“Providing next-level personalization is a key component of what both Zafin and Codat offer global financial institutions,” said Thomas Schickler, EVP and Chief Operating Officer of Zafin. “This collaboration allows financial service providers to understand and present hyper-personalized recommendations to their SMB customers more effectively. We can now enable bankers to play a crucial role in promoting the wellbeing of their SMB clients.”
Zafin’s cloud-native SaaS product and pricing platform is layered on top of banks’ legacy core systems. The platform provides a comprehensive view of the customer and the ability to build new products and pricing in months, not years. Offers and recommendations can be hyper-personalized to the business’ needs and financial health, strengthening the overall relationship with the SMB.
“Zafin’s approach to personalization is well established in the banking space and is a perfect fit for our technology,” said Peter Lord, CEO & Co-Founder of Codat. “Our mission is to make the lives of small businesses easier and enable suppliers to small businesses, through a single standardised API, to connect with the software packages SMBs use. We look forward to seeing many more SMBs and financial institutions together flourish as a result of this partnership.”
The partnership’s unified solution is globally available immediately.