iDenfy, a global provider of identity verification, fraud prevention, and various compliance-focused solutions, has launched a major update to its Know Your Business (KYB), or Business Verification, platform by introducing a Dynamic KYB Workflow feature. This new functionality will help companies automatically direct other company representatives who need to complete the onboarding into the most suitable KYB workflow based on their responses, and in this way, help businesses scale the KYB onboarding process effectively.

Compliance teams, specifically in banking, fintech, and crypto industries, no longer just check boxes. They are under immense pressure to map complex corporate structures in real-time. Unlike Know Your Customer (KYC) verification, where you need to conduct due diligence checks on individual clients, KYB focuses on more complex background checks on the whole company, including its directors, shareholders and other linked individuals to avoid partnering with sanctioned entities and those that do not align with the company’s internal risk appetite.

According to iDenfy, due to the rise of AI and other related technologies, the risk of implementing a solution that can be breached is getting higher. “User experience is being taken to the top of the list, but security issues remain a challenge,” explained Domantas Ciulde, the CEO of iDenfy. “We wanted to create a solution that would cater to KYB processes, in this case, automate Business Verification workflows that are far more complex than standard KYC checks,” added Ciulde.

Traditional, static onboarding, where you simply request documents and wait, is failing to keep pace with modern risk management tools. Compared to individual customer drop-offs for KYC onboarding, KYB verification drop-offs are higher at least 15%, iDenfy claims. Therefore, to prevent financial crime effectively, the focus must shift from basic document collection to dynamic entity verification, moving away from manual, rigid processes and toward automated workflows that pull live data to verify business entities and their owners.

As a result, iDenfy has introduced a flexible questionnaire-based Know Your Business verification Dynamic Workflow builder that assigns scores on user-triggered responses. Based on predefined score ranges and conditions, end-users or company representatives fill out the documentation or complete the AI-powered, customizable questionnaires. Currently, compliance officers working with iDenfy’s KYB platform can use the new Dynamic Workflow feature to set up a simpler process for the client, meaning the client will receive only the required fields and document requests based on their onboarding profile and collected data. This way, the risk of getting back-and-forth with a client will be minimized, as the analysts will be able to set up different KYB processes as they like, putting in the missing elements into the workflow with zero coding.

The new feature is based on a scoring logic and an instant trigger setup. These functions enable organizations to define how different answers impact the business owner onboarding journey. For example, higher-risk responses according to the set goals can automatically direct applicants into more comprehensive verification flows, while lower-risk profiles can proceed through simplified checks. In addition, the Dynamic KYB Workflow builder also works as an automatic blocking system that can identify and block users from high-risk jurisdictions or sanctioned countries. The same principle works for other pre-defined custom factors linked to common risk flags, such as layered ownership structures, which are known to have potential ties to money laundering and fraud.

iDenfy’s Workflow feature offers advanced automation capabilities, and companies can now configure rules to either flag or block applications based on specific criteria. If an application is blocked, all other automations are stopped immediately. This upgrade helps to prevent high-risk entities from progressing further in the onboarding process. Further, partners can now easily manage, edit, duplicate, name, or remove workflows using iDenfy’s Business Verification dashboard. This ability to flexibly use the KYB interface allows users to adapt KYB processes as regulatory requirements or business needs change over time. This is a particularly important step for industries that are exposed to evolving risks, where changes in ownership or financial activity may indicate potential fraud.

Alongside these capabilities, iDenfy has also expanded the Dynamic Workflow interface with a set of targeted updates designed to give compliance teams greater precision and control. The Dynamic Workflow user experience for managing questions and answers has been meaningfully improved, and the “Country select” functionality now includes grouping and weighting logic, allowing teams to apply more nuanced scoring and trigger configurations based on an applicant’s country of operation. This is particularly useful for organizations that need to treat jurisdictions differently depending on their internal risk thresholds or regulatory obligations.

The platform has also introduced a “Decline session” action within the Dynamic Workflow, which enables organizations to automatically reject users based on their selected responses during the onboarding process. Rather than requiring a manual analyst review for predictable rejection criteria, this automated action allows compliance teams to define the exact conditions under which an application should be terminated immediately, reducing handling time and minimizing exposure to high-risk applicants who do not meet the organization’s minimum requirements.

On the KYB verification side, identity document verification (IDV) can now be enabled specifically for the “Sole proprietorship” business type step, bringing it in line with the identity verification requirements that already apply to other entity types within the platform. This update closes a gap in the verification coverage for sole traders and self-employed individuals, a segment that represents a meaningful share of the applicant base for many fintech and payments businesses.

Additionally, iDenfy has added the ability to restrict which document formats are accepted within KYB workflows. Partners can now specify permitted file types at the workflow level, which helps prevent the submission of low-quality uploads that can slow down the review process or lead to inconclusive verification outcomes. By enforcing format standards from the point of submission, organizations can improve the overall quality of collected documentation and reduce the manual effort required to follow up with applicants over insufficient files.

The platform also supports extensive customization, with 14 company data fields and 17 representative fields available to collect detailed information about corporate structures and key individuals. Businesses can request additional documentation, gather financial data, and apply KYC and AML measures to verify ultimate beneficial owners as part of the KYB process. The solution connects to more than 180 company registries across over 120 countries, which provide quick access to official, real-time data from official governmental and credit bureau databases, allowing businesses to verify company details with the most accurate and reliable data using a single platform.

“Using our Workflow builder, you can onboard different customers, whether it’s a freelance client or a big corporation. The ‘dynamic’ part of our KYB solution allows you to adapt and trigger different corporate client onboarding flows based on your setup that you can manage without coding or any complexity of that sort,” said Domantas Ciulde, the CEO of iDenfy.