Data Protection and Startups Growth - an Interview with Heather-Anne Hubbell, CEO Phundex Limited

  • 08.07.2022 -- 09:35 am

Phundex provides a digital solution to finding innovative ideas, digitally facilitating the investment due diligence process, and then administers and reports on management, investors, and regulators' investments. With the current processes required to find, make and manage informed investments being hugely inefficient, finding first-to-market opportunities, ensuring data integrity, effective communication, and getting the mundane tasks of reporting right are all common pain points:

1. There is an unlimited supply of quality ideas and a ready supply of capital in the market, but many quality investment opportunities cannot find the right willing audience. Phundex provides an end-to-end first-to-market platform to access innovative and traditional investment ideas.

2. Complex inputs need to be processed to evaluate and validate if an idea is "investor-ready". Evaluating to make informed decisions requires input from many different subject matter experts. Phundex validates and values ventures through a proprietary verification and validation process. We plan to develop our current process into an AI analytics platform, risk profiling and recommendation engine.

3. The due diligence process has complex and confidential interdependencies, with mistakes costing time and money, leading to poor decision-making and lost opportunities. Phundex provides a single data spine that digitally flows required information between counterparties.

4. Cross-border investing, and the complexity of regulatory obligations makes management reporting a significant risk to all parties. Regulation and compliance is in Phundex's DNA, ensuring digital, compliant administration and regulatory reporting of ALL types of investment instruments. The Phundex Vision is to de-risk the origination, investment, administration and regulatory reporting of any investment instrument (bond, SPV, fund etc.) through the digitalization of ALL essential activities in any investment lifecycle. 

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