Brazil is Full of Potential for Mobile Payments Penetration
- Ralf Ohlhausen, Business Development Director at PPRO Group
- 18.07.2016 12:45 pm payments
Mobile penetration in Brazil is high, with an average of more than one phone per capita. From the Copacabana beach to the Amazon basin, over half (53.7 per cent) of Brazilians are now accessing the internet and by 2017, it is estimated that almost all of these internet users will access the internet with a mobile device. It is therefore vital that merchants keep mobile payments in mind to fully capitalise on the future potential in the market.
As the most technologically savvy and economically rich nation south of the Panama Canal, Brazil presents retailers prepared to adhere to its cultural traits and differing payment methods a huge opportunity now and in the future. Just less than a month away ahead of it hosting the Olympics for the first time, Brazil is full of potential for retailers willing to take the plunge.
