Mastercard at WTTC Global Summit: Partnering for Sustainable Tourism

Bernhard Mors

VP, Mastercard Worldwide Communications at Mastercard

Views 192

Mastercard at WTTC Global Summit: Partnering for Sustainable Tourism

17.04.2018 08:00 am

Contributing more than 10 percent to global GDP, travel & tourism is one of the world’s largest industries. While the sector is characterized by its resilience, it faces significant challenges such as digitization, mobility across borders and over-crowding.

Addressing these challenges is too big a task for any single entity. Mastercard has the insights, solutions and scale to help the industry through its transformation – and is partnering with organizations such as the World Travel & Tourism Council (WTTC) to advance more connected and more sustainable tourism:

  • Digitizing travel booking payments to create efficiencies for individual businesses and a more secure and stable environment for the entire industry.
  • Working with tourism players to explore the use of biometric technologies for more seamless and secure user experiences.
  • Partnering with over 100 cities to make access to public transport easier through contactless and mobile ticketing.
  • Helping Destination Marketing Organizations to better understand travelers’ needs.
  • Working with national and regional governments to ensure communities benefit from tourism, e.g. by expanding access to electronic payment acceptance.

From April 17-19, Mastercard will highlight these themes at the WTTC Global Summit in Buenos Aires, the annual gathering of industry executives and tourism officials:

  • On April 18, Diana Robino, SVP Enterprise Partnerships, will participate in a panel on “Secure and seamless travel: defining a vision for the future”.
  • On April 19, Kevin White, Director Enterprise Partnerships, will give remarks at the Mastercard-sponsored Tourism for Tomorrow Awards.

 

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