• Aleksandra Bondarenko, SEO Content Developer at Wave.video


• 08.03.2023 07:30 am
#fintech

There is plenty of knowledge available when it comes to fintech. Financial Technology, commonly known as fintech, refers to any type of business that employs technical tools to create, automate, or improve financial services and procedures. As the sector is quickly growing, new services and applications are being introduced every year to both consumers and companies.

In an effort to acquire a competitive advantage, more established businesses have embraced financial technology in recent years. Because of how hard it is to stand out in a crowded market, this change in the sector has increased the importance of marketing one’s fintech services.

Ensuring one’s marketing strategies make the company stand out is crucial because the fintech sector has a reputation for being dull but vital. The audience must be informed with facts, statistics, figures, and data. The company can make video collage all about it. However, without interesting content, this may bring harm to the brand. For a start-up business with a limited budget, there are numerous marketing strategies that can improve its chances of success.

One of the best ways to stand out is to give the material a more interesting voice. This will make the brand seem more engaging. Here are steps on how to make the fintech service presentation more interesting for the clients.

How to make your fintech presentation more interesting?

Connect with your target audience

Connecting with the target audience is a long-term marketing approach, and it may take some time before one may see a rise in sales as a result. Despite this, it is still just as crucial. If a company does not know what the customers want to hear, it is hard for the company to connect with them.

Lead With Stories

Though data is extremely valuable for clients, it is good to start off the presentation with stories. Data can then back it up. Representatives should come to the presentation with knowledge regarding the moves of competitors and the experiences of customers. Clients tend to be more interested in experiences and competitors than the latest research. However, data could still help support these points. 

Share client testimonials

Word of mouth is now a significant factor influencing client behavior in the digital space. An endorsement by an existing client can be incredibly effective at nudging a prospect who is contemplating one’s product or service.

Client testimonials might appear as comments, reviews, or direct recommendations. When a client’s testimonial about its use and impact on their lives explores the user's thoughts about the brand, it is very beneficial.

Use audio and video content

It comes as no surprise that one of the most popular content formats in this day and age is audio and video. A study shows that many people prefer watching videos to accessing information or instructional content via text or audio. Financial institutions are aware of how popular and powerful audio and video materials are in attracting and retaining clients.

To demonstrate how one’s products and/or services operate in the fintech sector, using audio or videos is a good option. Although the initial expenditure could be high, video advertising has higher conversion rates than any other kind of advertising now available.

Feature your team

Clients are curious about the people behind the product. They could feel more at ease if they are aware of who is running the show and doing the grunt work. Hence, it is important to feature the team of professionals in order to earn the trust of potential clients.

Conclusion

Any fintech company depends on numbers, data, facts, and metrics to survive. Yet, it's possible that the audience won't recognize the service’s significance or be wowed by its relevance right away. It is the company’s responsibility to inform clients about the value of the product and the reasons they ought to use it.

Be sure to concentrate on informing your audience of the advantages of using your product and how it may help them save money and time. People are more inclined to trust you and buy from you if you can convince them that your product is worthwhile and applicable to their lives.