Comment: Credit Card Providers Targeting Vulnerable Customers

  • Simon Cadbury, Head of strategy and innovation at leading financial technology at Intelligent Environments

  • 30.08.2017 12:30 pm
  • undisclosed

Today’s findings from the Citizen’s Advice Bureau – that credit card companies are targeting customers struggling with debt, with one in five seeing their credit limit automatically increased – is wholly unacceptable. Debt, when unmanaged, can be a deeply stressful issue, weighing on people’s minds and impacting all aspects of their lives – from work, to family life and relationships.

Clearly there is more to be done by financial institutions to ensure their customers are equipped with the tools to successfully manage their money.

Digital tools are key to improving transparency, ensuring customers keep on top of their money management and stay out of debt where possible. Our own research revealed that almost half (48 per cent) of consumers would be less likely to go into debt if they had access to a digital money management tool. It’s now up to banks to build trust with their customers, providing them with the technology they need to stay on top of their finances, living stress free.

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