Barings, one of the world's leading asset management firms, announced today that it served as a Joint Lead Arranger on a senior secured credit facility to support GTCR's acquisition of a majority stake in Simplifi Holdings Inc. ("Simpli.fi").
Simpli.fi, headquartered in Fort Worth, Texas, provides a programmatic platform that enables the largest buyers of localized advertising, including local media groups and agencies, to execute hyper-targeted campaigns across a variety of digital formats and devices.