Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada.
Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights, through its own coalition loyalty programs such as Aeroplan, Canada's premier coalition loyalty program, through provision of loyalty strategy, program development, implementation and management services; and through its analytics and insights business.















