Alpian

Description

Alpian is an innovative Swiss financial services company incubated by the private bank REYL & Cie. It is pioneering a digital experience that combines everyday banking services, a personal wealth management offering, and tailored investment products – all within an easy-to-access app.

Overview

Type:	Private
Funding Status:	Series A
Foundation year:	2019
Location:	Geneva, Switzerland
Number of employees:	11-50
Founders:	Aamir Ahmad, Alessandro Sbrizzi, Gianmarco Bonaita, Marion Owczarczak-Fogli, Schuyler Weiss
Website:	https://alpian.com/

Target geographic market:

Europe

About Product/Service

Products	Alpian's aim is to launch to market in 2021
Differentiating features of product	The Alpian strategy is governed by its own management team, with the goal of becoming the only mobile-first digital bank that offers banking and private banking services in the Swiss market. These services will be aimed at the mass affluent client segment and will include tailored investment products for clients, informed by the team’s knowledge and digital face-to-face access to experienced financial advisors. Alpian aims to create an innovative new banking offering, tailored to the mass affluent population (those with investible assets of between CHF 100k – 1 million) in Switzerland, worth an estimated CHF 660 billion. Independent market research, which informed Alpian’s core business model, demonstrates how existing retail and private banking providers do not fully address the fundamental needs of this segment. Amongst the affluent demographic, the research found that 40% are looking for a new bank and 70% would be open to using a bank with no branches at all. Alpian’s core offerings will include tailored investment boutique products, secure digital face-to-face access to experienced financial advisors, and simplified, transparent everyday banking services. Through a modernistic digital interface, Alpian will leverage proprietary and disruptive technology to develop scalable, personalised private banking. Benefiting from REYL’s 40+ years of banking and wealth management experience, and a team of forward-thinking innovators at Alpian, the company aims to compete on an equal footing with other established banks.

Products

Alpian's aim is to launch to market in 2021

Differentiating features of product

The Alpian strategy is governed by its own management team, with the goal of becoming the only mobile-first digital bank that offers banking and private banking services in the Swiss market. These services will be aimed at the mass affluent client segment and will include tailored investment products for clients, informed by the team’s knowledge and digital face-to-face access to experienced financial advisors. Alpian aims to create an innovative new banking offering, tailored to the mass affluent population (those with investible assets of between CHF 100k – 1 million) in Switzerland, worth an estimated CHF 660 billion. Independent market research, which informed Alpian’s core business model, demonstrates how existing retail and private banking providers do not fully address the fundamental needs of this segment. Amongst the affluent demographic, the research found that 40% are looking for a new bank and 70% would be open to using a bank with no branches at all. Alpian’s core offerings will include tailored investment boutique products, secure digital face-to-face access to experienced financial advisors, and simplified, transparent everyday banking services. Through a modernistic digital interface, Alpian will leverage proprietary and disruptive technology to develop scalable, personalised private banking. Benefiting from REYL’s 40+ years of banking and wealth management experience, and a team of forward-thinking innovators at Alpian, the company aims to compete on an equal footing with other established banks.

Product cost	N/A

Key people

Schuyler Weiss CEO

Antonio Latela CTO

Mathieu Clément COO

Funding rounds

Last Funding Date	May 6, 2020
Last Funding Amount	CHF12.2M
Last Funding Type	Series A
Total Funding Amount	CHF12.2M
Number of Funding Rounds	2

Financials

Customer/Products segments	Individual/Retail Current Accounts, Wealth Management
Major shareholders	Reyl & Cie
Banking license	Alpian has recently applied for a full banking license from Swiss regulator, FINMA
Type of customers	Retail customers (residents and non-residents)
Number of investors	1
Names of lead investors	Reyl & Cie

Tech stack

Competitors

Save comparison	Founding Date	Type	Tags
x Yoti Yoti is a digital identity system that provides a...	2014	Private
x Neon (Switzerland) Neon is an independent Swiss mobile account.	2017	Private
x Hufsy Hufsy offers a bank account customised for...	2015	Private	fintech, challenger banks
x MYbank MYbank, a leading online private commercial bank...	2015	Private	fintech, challenger banks
x Fourthline We are a risk management and regulatory...	2017	Private