Alpian is an innovative Swiss financial services company incubated by the private bank REYL & Cie. It is pioneering a digital experience that combines everyday banking services, a personal wealth management offering, and tailored investment products – all within an easy-to-access app.

Type: Private
Funding Status: Series A
Foundation year: 2019
Location: Geneva, Switzerland
Number of employees: 11-50
Founders: Aamir Ahmad, Alessandro Sbrizzi, Gianmarco Bonaita, Marion Owczarczak-Fogli, Schuyler Weiss
Target geographic market:


About Product/Service
Products Alpian's aim is to launch to market in 2021
Differentiating features of productThe Alpian strategy is governed by its own management team, with the goal of becoming the only mobile-first digital bank that offers banking and private banking services in the Swiss market. These services will be aimed at the mass affluent client segment and will include tailored investment products for clients, informed by the team’s knowledge and digital face-to-face access to experienced financial advisors. Alpian aims to create an innovative new banking offering, tailored to the mass affluent population (those with investible assets of between CHF 100k – 1 million) in Switzerland, worth an estimated CHF 660 billion. Independent market research, which informed Alpian’s core business model, demonstrates how existing retail and private banking providers do not fully address the fundamental needs of this segment. Amongst the affluent demographic, the research found that 40% are looking for a new bank and 70% would be open to using a bank with no branches at all. Alpian’s core offerings will include tailored investment boutique products, secure digital face-to-face access to experienced financial advisors, and simplified, transparent everyday banking services. Through a modernistic digital interface, Alpian will leverage proprietary and disruptive technology to develop scalable, personalised private banking. Benefiting from REYL’s 40+ years of banking and wealth management experience, and a team of forward-thinking innovators at Alpian, the company aims to compete on an equal footing with other established banks.
Product costN/A

Key people

Funding rounds

Last Funding Date May 6, 2020
Last Funding Amount CHF12.2M
Last Funding Type Series A
Total Funding Amount CHF12.2M
Number of Funding Rounds 2


Customer/Products segments Individual/Retail Current Accounts, Wealth Management
Major shareholdersReyl & Cie
Banking licenseAlpian has recently applied for a full banking license from Swiss regulator, FINMA
Type of customersRetail customers (residents and non-residents)
Number of investors 1
Names of lead investorsReyl & Cie

Tech stack


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