Valour, the Swiss-based issuer of investment products that provide exposure to innovative technologies, today announced the appointment of former HSBC Private Banking Global Head of Innovation, Diana Biggs, as CEO.

In her new role, Biggs will lead the company’s expansion, following the recent launch of Bitcoin Zero, Valour’s Bitcoin (BTC) exchange traded product (ETP) that comes with zero management fees. 

“Making finance and technology more accessible has been a key focus all my professional life,” says Biggs. “So I’m delighted to have the opportunity to lead Valour in enabling investment in the latest innovations in the sector, such as digital assets, through mainstream channels.”

As an early proponent of financial innovations, such as Bitcoin, Biggs brings expertise in emerging technologies, including blockchain, together with leadership experience across financial services and fintech. 

Johan Wattenstrom, Founder & Director of Valour, says: “Diana is the perfect candidate to lead the company through this next phase of growth and expansion. With a wealth of experience in traditional finance, as well as fintech, and her vision for bringing digital assets into the mainstream, we feel very lucky to have her on board.”

In December, Valour announced the launch of the world's first fee-free digital asset ETP, Bitcoin Zero, which trades on the NGM stock exchange. The company now has just shy of $30m in assets under management (AUM). Over the coming months, Valour will roll out several additional innovative ETPs across multiple European exchanges.